Your property will have it's own web-page.
Beat the search engines at their own game with double marketing through social media using your own property link for more traffic to your property site on I Rent.
This is extremely important when finding renters for your property and you should take advantage of this, use the link in you FB. or Twitter, or on your visit card etc. Get your friends to carry a link on their pages if the have one etc. You can even use Google advertising (Adwords) to help promoting your rental, the list is long so we stop here ... :)